Hi [First Name],

“The distance between knowing and doing is where most dreams go to die.” 
– FOA Coach, shared at a recent Top Producers event 

 The #1 Thing Holding Farm Owners Back (And How to Fix It) 

Have you ever left a workshop, webinar or podcast feeling fired up — full of ideas, clarity, even excitement — only to return home, get caught in the daily grind… and never actually do anything with it? 

You’re not alone. 

This “knowing–doing gap” is something we see all too often in farm businesses — and it’s costing you time, money, energy, and progress. 

Let’s dig in. 
 
The ‘Knowing–Doing’ Gap: What It Is and Why It Matters 

Most farm owners don’t lack knowledge. 

You’ve read the books. Listened to the podcasts. Attended the workshops. You probably know you should review your financials monthly, set clear goals, hold team meetings, and invest in systems. 

But knowing what to do and actually doing it are two very different things. 

And that gap between the two? 

That’s where frustration, overwhelm, and stagnation thrive. 

Because as long as you're stuck in learning mode without consistent action, you’re not building the business (and life) you truly want. 
 
Turning Struggle Into $150K Profit Through the Platinum Mastermind Program 
One of our Platinum Mastermind families recently shared their transformation with us — and it’s the perfect example of what happens when you close the gap between learning and doing. 
When they joined the 3-Year Platinum Mastermind Program, they were running flat out. No time, constant stress, and every decision felt reactive. They knew things needed to change, but they didn’t know where to start. 

With the support of their FOA coach, mastermind group, and the step-by-step structure of the program, they began to implement — not just learn. 

✅ They set non-negotiable monthly planning days off the farm 
✅ They used their coach to stay accountable and overcome roadblocks 
✅ They created a clear 3-year vision and broke it down into quarterly priorities 
✅ And most importantly, they kept showing up — even when things got hard 

The result? 

• Increased their net profit by over $150,000 in 18 months 

• Took their first 4-week family holiday — with the farm running smoothly without them 

• Hired and retained the right team members so they’re no longer “doing it all” 

• And for the first time, they feel like they’re building a business that can support them now and into the future 

“Before FOA, we felt like we were just surviving. Now, we’re thriving. We’ve got systems in place, a clear direction, and the confidence to lead our business. The best part? We’re finally spending quality time as a family — and the farm doesn’t fall apart when we do.” 
— Matt & Hayley Watson, Platinum Mastermind Members 

This is the power of shortening the gap between what you know… and what you implement. 
And with the Platinum Mastermind Program, you don’t have to do it alone.
 
Why This Gap Exists 
We often ask our members: 

“Is it a strategy issue — or a courage issue?” 

Truth is, most implementation blocks are mindset-based, not knowledge-based.  
Fear of getting it wrong…Waiting for the perfect timing…Feeling too busy…Doubting if it will even work… 

But progress doesn't require perfection — it just needs momentum. 

That’s why at Farm Owners Academy, we encourage our members to implement before they feel ready. Because clarity and confidence come from doing, not just thinking. 
 
3 Ways to Shorten the Gap Today  
If you’re feeling stuck in the space between knowing and doing, here are 3 quick ways to get moving: 

 1. Make the Next Step Small Enough to Start Now 
You don’t need a 12-month plan before you take action. What’s the one thing you could implement this week? Pick something small and do it today. 

 2. Create a ‘Learning to Action’ Loop 
After every workshop, podcast, or coaching call, answer these 3 questions: 

• What’s one insight I gained? 

• Why does this matter to our business or life? 

• What’s the next right action I can take? 

3. Schedule Time To Work ON The Business 
If it’s not in the calendar, it won’t happen. Set recurring time (even just 1 hour a week) to think, plan and implement — without distractions. 
 
Action is the Difference 
When we look at the best performing farm owners in our community, they’re not the ones with the most knowledge. 

They’re the ones who implement the fastest. 

They hear something useful and they try it. 

They don’t wait for things to slow down (because they never will). They act, reflect, and refine as they go. 

And that’s why their businesses are more profitable, more resilient, and more enjoyable to run. 
 
Final Thought 
You don’t need more information. 

You need more implementation. 

So ask yourself: What’s one thing I already know I should be doing… that I haven’t actioned yet? 

Start there. 

Let’s close the gap — and build a business that works for you, not the other way around. 

Regards, 
 
Sam Johnsson 
CEO – Farm Owners Academy 
 
P.S. Want help closing the knowing–doing gap? Our TOP Producers Workshop is designed to help you implement in real time. You’ll walk away with a clear plan, accountability, and strategies tailored to your farm. Tickets for June are almost sold out — secure your spot here and get started. 

P.P.S If you haven’t already, we’d love your feedback! Your input helps us improve our programs and deliver even more value to you and the FOA community. Please take a moment to complete our quick feedback survey – it only takes a few minutes, and as a thank you, you’ll have the chance to win a $100 gift card. We can’t wait to hear your thoughts – join the draw before entries close Wednesday 30th April, 2025.