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There he was… Homer Simpson… fists clenched around Bart’s neck.
Eyes bulging. Tongue flailing.
It’s hilarious on TV.
Tragic in a farm business.
But that’s exactly how a lot of farmers lead.
Gripping too tight.
Controlling every little thing.
Strangling the very business they’re trying to grow.
Last week I r...
Last month, my son played Auskick at halftime of the footy.
He ran onto Adelaide Oval like he was in the Grand Final.
He was pumped.
I was proud.
And I was so damn grateful to share that moment with him.
There’s something about watching your kid do something they feel is big.
It reminds you what you care...
Hey Farm Owner,
Twelve months ago, my wife had a brain tumour removed.
Six hours of surgery.
It felt like a lifetime.
As they wheeled her down the hallway, she reached for my hand.
I kissed her forehead.
Tears filled my eyes.
Then I let go.
On the way out, I ran straight into the surgeon.
I could barely ...
Hey Farm Owner,
A few months ago, I noticed one of my tyres was going soft.
Not flat. Just low.
Every few days, I’d pull into a servo and top it up.
It took two minutes. No big deal.
So I left it.
Too much on.
It didn’t seem urgent.
It felt easier to pump it up again than to sort it properly.
Weeks went...
Hey Farm Owner,
Last week, my wife Tahlia and I went out for dinner.
The place had been around for years.
Locals said it was decent.
We figured we’d give it a crack.
Then came the menu.
Pizza.
Pad Thai.
Butter chicken.
Schnitty and chips.
Spring rolls.
Spag bol.
The menu was A3 double sided.
Every ...
I was talking with a farm owner recently.
Smart operator. Running a solid business. Working hard every day.
But he was exhausted!
He said, “We’re making money, but I feel like I can’t step away. If I take a week off, everything stops.”
That’s not a business. That’s a job you own.
And it’s the trap we s...
Last week, we packed the room with 550 of Australia and New Zealand’s top farm business owners for our Organise Infrastructure Deep Dive.
Three times a year, we bring together our Platinum Mastermind members for two days of pure action…no fluff, no theory, just real strategy, real implementation, an...
You spend hours every week in the tractor, ute or truck.
It’s quiet time. Thinking time.
But here’s the question: what are you filling your mind with?
Is it the same old talkback radio and news recaps?
Or is it something that sharpens your thinking and grows your business?
Earn Your “Paddoc...
In farming, there are two types of operators.
The “gonnas”
“We’re gonna hire someone.”
“We’re gonna get on top of our finances.”
“We’re gonna take a break… someday.”
They talk. Plan. Delay.
But not much changes.
Then there are the “doers”.
They Decide. Commit. Act.
Even when it’s messy. Even when it’s hard...
Recently, I found myself standing at the edge of the Babinda Boulders in Far North Queensland - a place as stunning as it is unsettling.
The water was calm. The rainforest lush. A picture of serenity.
But all around were signs:
“WARNING. 21 lives lost here. Hidden dangers below.”
At first, it seemed har...
"It’s not the figures that matter, it’s what you do with them." – FOA Benchmark Analyst
If you’re running a farm business, there’s a good chance someone’s told you to use Gross Margins to decide which enterprises are most profitable.
It’s a common approach in farm consulting.
But here’s the proble...
Running a farm business can be one of the most rewarding journeys there is.
It can also, at times, feel incredibly lonely.
You can have all the ambition, work ethic, and ideas in the world, but if you don’t have the right people around you, it’s easy to get stuck…
To question yourself…
To lose momen...

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