We all have an identity, and we all operate from a set of beliefs. 
 

These have been built up over many years, and most of it is now operating from your subconscious – which means that you might not even be aware of them. 
 

The ego is why so people don’t like to receive critical feedback. The ego feels attacked, but the person often giving the feedback just wants to help you. 
 

The ego also wants to figure everything out by itself. So it feels guilty asking for help because it might send a ‘signal’ out that you don’t know, and the ego thinks it should. 
 

Far out, I have battled a lot with this over the years. 
 

Growing up on a farm, I always wanted to prove myself to my dad. I wanted to prove that I could do any job, and I got really angry if I couldn’t do it. So at times, I would not listen to dad as I believed I knew what needed to be done (I didn’t).   
 

I carried this into business, and for the first two years, I really thought I could figure everything out. 
 

The reality was completely different. These ended up being two of the toughest years of my life. It ended in a complete emotional meltdown for me.   
 

But then I just surrendered (it’s funny how this can happen when you reach a breakdown). 
 

In other words, for the first time ever, I did exactly what my coach told me. Usually, I wanted to do it my way (ego), but this time I put my ego to one side and trusted.  
 

And this really was the turning point for my business and my life. After that, I trusted him (he was much more successful than me), I did everything he said, and a few years later, I was running a great business. 
 

When you work on your business, you need to disconnect yourself from your ego and your past beliefs and make decisions for the greater good of the company. 

Sometimes, you may have to realise that you are not the best person to lead your company (this can be a tough decision).
 

Running your business is not about you.   
 

It’s a separate entity to you that should be treated very differently and as such, decisions need to make for its greater good (not always your greater good). And often, these decisions mean you admitting you don’t know it, aren’t the best person etc.
 

Once you learn to drop your ego, your business has a chance of reaching its potential. 
 

It takes a lot of courage for someone to do this (drop their ego). 
 

Robbo 
 

P.S. Please ensure you get a coach to help you navigate this process, as it makes it much easier. Let us know if you want to see if we can help you by emailing [email protected] and put in the subject line ‘interested’ and we can make contact.